Marks & Spencer Leading Ladies summer 2014 campaign has totally new approach to fashion. The concept of campaign is to show different lifestyles and age groups and the brand’s ability to bring them together in fashion. new 2014 summer campaign was lensed by Annie Leibovitz who represented ladies in relaxed poses. Why the campaign is called “Leading Ladies”?
For campaign Patrick Bousquet-Chavanne, M&S executive director of marketing and business development chose Rita Ora, Emma Thompson, Annie Lennox, Alek Wek, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal that symbolized women from different age groups and lifestyles.
“These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences”, commented Patrick Bousquet-Chavanne.
According to Patrick Bousquet-Chavanne Marks & Spencer is democratic brand that meets needs of women of all ages and lifestyles.
“This campaign is the embodiment of true British style, quality, diversity and success,” he stated.
Marks & Spencer Leading Ladies 2014 summer campaign was shot in different sites of Britain from coast to countryside. Gallery represents four main lines of collection; monochrome pieces, floral prints, abstract prints and metallic motifs.
In fact, new 2014 summer collection represents compact line of summer runway trends. Fabrics chosen for garments are lightweight and perfectly suitable for warm and hot weather.
Marks & Spencer Leading Ladies 2014 summer collection is available in stores and online so you can already find your favorites.
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