Marks & Spencer Leading Ladies summer 2015 campaign has totally new approach to fashion. The concept of campaign is to show different lifestyles and age groups and the brand’s ability to bring them together in fashion. new 2015 summer campaign was lensed by Annie Leibovitz who represented ladies in relaxed poses. Why the campaign is called “Leading Ladies”?
For campaign Patrick Bousquet-Chavanne, M&S executive director of marketing and business development chose Rita Ora, Emma Thompson, Annie Lennox, Alek Wek, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal that symbolized women from different age groups and lifestyles.